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    Eco-friendly products education

    Millennium Ecosystem Assessment (MA) (Reid et al., 2005) mentions that
    human activities in the last eight thousand years have caused ecosystem
    damage, then leads to the extinction of species and threatening the life quality.
    Indonesia is one of 10 Largest CO2 Emitters in 2015 (Burck, Marten, & Bals,
    2015). Therefore, it is required a global awareness in general, and national level
    in particular, involving various parties, such as government, industry, and
    education, which aims to reduce negative impacts of human activities, or even

    Primary Schools Eco-Friendly Education in the Frame of
    Education for Sustainable Development

    A research on primary school education in the frame of education for sustainable development, as
    known as ESD, is important because the awareness of eco-friendly activities and environment
    empowerment cannot be developed in a short time. Meanwhile, human activities have caused
    significant environmental degradation. This is an exploratory study involving 240 participants from
    four primary schools in Semarang by applying stratified simple random sampling. The data were
    processed using a two-way test ANOVA and Partially Least Square. This study has found that
    primary school students in Semarang has a good understanding about the pillars of natural, social
    and ego in sustainable development. But, there are insignificant differences on the student
    understanding between class levels about eco-friendly issues. When the education level is higher,
    the students’ understanding on eco-friendly education is not better. This research also has revealed
    that the school accreditation is insignificant to influence the students in understanding the ecofriendly issues. However, the knowledge stages in ESD innovation diffusion are applied. Therefore,
    the pattern of education which emphasized the students’ knowledge on ESD is still relevant in
    building eco-friendly behavior.

    help to improve the environment quality in a frame of education for sustainable
    development.
    Education for sustainable development, as known as ESD, is important as
    the awareness of eco-friendly activities and environment empowerment that
    cannot be developed in a short time through temporary provision of education or
    training (Nasibulina, 2015). According to Breiting, Mayer, & Morgensen (2005 in
    Suduc, Bîzoi, & Gorghiu, 2014), ESD is an appropriate educational program to
    educate people from an early age in order to reduce human dependence on
    natural and social environments. ESD educates people to participate, be active,
    and have knowledge of nature, equality, and social justice. It is necessary
    because ESD is able to enhance consciousness and form human behavior
    (Nasibulina, 2015). According to Nelson Mandela (UNESCO, 2014) “Education is
    the most powerful weapon you can use to change the world”.
    Within the framework of environmental awareness, education in
    Indonesia is still limited in understanding the environmental education or ecofriendly education or environment-based education that is oriented to reduce the
    negative impacts, and it is not oriented to ESD that gives more understandings
    about the preserve of natural environment and the empowerment of social
    environment. Hopefully, the substance of environmental education is able to
    provide knowledge and skills in the practice of environmentally friendly, and is
    even attached to each student’s attitude and personality, not merely to pursue
    an academic achievement. This phenomenon does not only apply in Indonesia
    but also in other countries, as presented by Sterling (2008 p.2) who states that
    “we are far better be educated to compete and consume, than to care and to be
    thrifty”.
    Using formal approach, ESD which is equivalent to environmental
    education (Nomura, 2009) is conducted through education in classes either
    separately as independent subjects or integrated into educational curriculum
    (Konservasi Unnes, 2014), particularly through the study of local content as
    stipulated by the Ministry of Education and Culture of the Republic of Indonesia
    (2014). The eco-friendly education with an informal approach is conducted
    through activities that are not structured such as a nature school.
    It is difficult to identify the failure or success of eco-friendly education
    whether it is an output of formal educational products or informal educational
    products. However, the output of formal education in the form of a basic
    understanding of eco- friendly education needs to be measured and evaluated.
    An empirical measure of success or weakness of eco-friendly education is useful
    for evaluating coordination, communication, and participation of all parties.
    Therefore, a study which explores how eco-friendly educational curriculum
    scheme is developed and implemented should be conducted. In addition, an
    evaluation that assesses the success or weakness of eco-friendly education also
    needs to be conducted in order to develop its models to be more integrated and in
    accordance with the empirical condition that contains various problems and
    obstacles.
    Eco-friendly education
    Eco-friendly education in Indonesia was started on non-formal education.
    This issue was brought up in relation to the interests of the political elite about
    INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION 609
    a destruction of nature. This concept is growing in line with increasingly
    complex social dynamics in Indonesia, namely the problem of over population
    and poverty (Nomura, 2009). Therefore, eco-friendly education then had a
    special portion informal education that was attached to particular local content
    subjects (Menteri Pendidikan dan Kebudayaan Republik Indonesia, 2013).
    Eco-friendly education puts the knowledge that is able to change beliefs,
    behaviors, and especially, the attitude of learners. There is an important finding
    in the study conducted by Frantz and Mayer (2014) that a person’s sense of
    attachment to their natural and social environment is an important factor that
    affected their responsibility attitude towards environment. It means, when a
    sense of belonging to environment is high, it would increase empathy and desire
    of individuals to help (Cialdini, Brown, Lewis, Luce, & Neuberg, 1997 in Frantz
    & Mayer, 2014), and to protect. Leopold, (1949 in Frantz & Mayer, 2014),
    exemplifies “We abuse soil because we regard it as a commodity. However, when
    we think that soil is as part of our community, then we may treat it with love
    and full of appreciation “.
    At the educational level of kindergarten and primary school, eco-friendly
    education in Romania, for example, is taken in the forms of: 1. cultural
    activities; 2. part of the subjects’ substance; 3. games; and 4. the activities which
    are specifically intended for the protection of nature, in cooperation with parents
    or other agencies (Suduc et al., 2014). In this country, teachers gain eco-friendly
    knowledge through training, symposia, informal meetings, exchange of
    experiences, and self-learning. Moreover, supports from organizations and
    individuals deliver great impacts on eco-friendly education. Therefore, teachers
    get proper equipment in the form of books and audio-video for teaching
    materials corresponding to the curriculum, computer and internet connection,
    adequate library, and even methodological guidance for the preparation of lesson
    plans. (Suduc et al., 2014)
    Education for sustainable development
    In contrast to the general education that is only understood as a means to
    resolve problems and to get welfare and social status (Sargeant, 1994 in
    Lavanya & Saraswathi, 2014), education for sustainable development (ESD)
    aims to improve the capacity and commitment required to build a sustainable
    society where individual and group decision considered savings and natural
    ecological processes; therefore, the quality of life is increasing both now and in
    the future (Lavanya & Saraswathi, 2014). According to Suduc et al. (2014) the
    content of ESD implementation, education for sustainable development, can be
    included in the following categories: 1. Health education; 2. Ecology education, 3.
    Traffic education, 4. Sports Education, 5. Hazard response education, 6.
    Citizenship education, 7. Democracy education, and others. The categories
    mentioned show that ESD does not only emphasize to the concern for the
    natural environment, but also social elements, namely human beings.
    As the implementation of the ESD guidelines at the level of kindergarten
    and primary school, one of them, it can use the approach developed by Lavanya
    and Saraswathi (2014) where in the education of kindergarten, students learn to
    show affection and concern for the environment by singing, dancing, playing,
    and viewing videos. At the primary level, students are encouraged to have
    critical thinking and development of responsible behavior by applying student-
    610 B. PRABAWANI ET AL.
    centered active learning. As for junior high school level, students are encouraged
    to be an intrinsic part of school ethics by creating awareness of resources
    scarcity, and how to use it wisely.
    This study used the theory of innovation diffusion (Rogers, 1983) that put
    communication as an important medium to create an understanding; in this
    case, it is for students, on knowledge of education for sustainable development
    (ESD). ESD is a form of educational innovation through the approach of
    authority innovation-decisions where schools are required to put the content of
    ESD in the curriculum. The speed of students in adopting innovations is various,
    where it is influenced by the time length of innovation diffusion, the social
    system in which the innovation is applied, and the basic capabilities of
    innovation receiver. The cognition is one of the indicators for assessing the
    success of ESD as a result of the diffusion of innovation.
    Cognition is the ability of individuals to connect, assess, and consider an
    event. Cognitive development has an important role in children’s success in
    learning because most its activities are always associated with thinking
    problems. By using knowledge, a person will remember and recognize things or
    events that ever happened. The process is something complex involving a mental
    process as cognition reflects the thinking and cannot be observed directly but
    through displayed behavior that is observable (Bloom’s Taxonomy in Forehand,
    2005).
    In order to know the students’ knowledge on the concept of sustainable
    development, there are a number of questions which will form three types of
    cognitions, namely awareness-knowledge, how-to-knowledge and principleknowledge (Rogers, 1983). Awareness-knowledge is a general knowledge about
    the existence of innovation; in this case, it is about the concept of sustainable
    development which students gain from learning activities of the concern of ego
    and environment and also from an extracurricular program. This knowledge has
    information in general which can be understood by most people. At this stage,
    the individual will be motivated to learn more than what they get.
    How-to-knowledge is knowledge of how people use the innovation
    appropriately. Rogers (1983) mentions that this kind of knowledge is very
    important in the decision process of innovation. To enhance the further
    possibilities in innovation adoption, an individual shall have adequate
    knowledge-to-innovation. The principles-knowledge is knowledge of the
    principles of functioning on knowledge gained during learning. All the
    information has been received and stored in long term memory and has been
    associated well; therefore, at this stage, they are able to answer the subject
    matter that has been given systematically (Rogers, 1983).
    Methodology
    This is an exploratory study in which a study is required to be conducted
    considering that relevant research about how eco-friendly education applied in
    Indonesia is still limited (Collis, J., & Hussey, 2009). Some papers were still
    limited as an individual’s opinion, instead of the results of a research.
    A survey was used to assess students’ mastery on eco-friendly education
    material. The city of Semarang in Central Java was chosen as the location of
    this study to consider that it is the capital of the Central Java Province which is
    INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION 611
    regarded as having higher quality in infrastructure and social strata than other
    regions in Central Java. This showed that Semarang was considered to have
    better education quality than other cities and districts in Central Java;
    moreover, it could be able to be a representation of the other big cities in
    Indonesia.
    The population for the survey was the students of four primary schools
    from grade 1 to grade 6. Two Public Primary schools and two Private Primary
    schools were chosen. The selection of public and private schools was necessary
    because public and private schools were possible to have different policies
    related to eco-friendly education for their students, especially since the
    government had allowed using the curriculum 2013 in schools that met certain
    criteria. A number of 240 samples consisting of various grade levels and schools
    were chosen proportionally. The survey respondents who were primary school
    students from various grade levels were selected by using stratified random
    sampling.
    To determine the level of students’ knowledge on sustainable
    development, the researchers gave a test containing 30 items of questions
    distributed into three sections containing the individual’s ability in terms of
    awareness-knowledge, how-to-knowledge, and principle-knowledge. The
    researchers put elements of engagement with the environment as one of the
    success indicators of eco-friendly education in the questionnaire (Frantz &
    Mayer, 2014). The first part contained basic knowledge consisting of 15 multiple
    choice questions which contained five questions about ecological/natural
    sustainability, five questions about social sustainability and five questions about
    ego-sustainability. The second part consisted of 10 short description questions
    consisting of three questions about ecological/natural sustainability, four
    questions about social sustainability and three questions about egosustainability. The third part was questions in the form of description which was
    aimed to determine the individual’s ability in evaluating the given subject. This
    part consisted of two questions about the nature pillar of sustainability, a
    question about social sustainability and two questions about ego pillars of
    sustainability. The answers of each respondent were assessed using blind review
    by a team of teachers from different schools. The students’ comprehension of
    image description and students’ opinions about the image were rated with a
    score of 0 to 5 by the evaluating team. The scores were then compared
    statistically according to educational level and school accreditation.
    The analyses in this study were conducted by using both two-way analysis
    of variances or two-way ANOVA and Partially Least Square (PLS). By using
    ANOVA, it could be found out whether each grade level of education had a
    different understanding of the eco-friendly education and whether it was getting
    better at each grade level, or vice versa. The PLS was used to test the knowledge
    stages of Rogers’ (Sahin, 2006) that was the relationship between awareness-toknowledge, how-to-knowledge, and principle-knowledge.

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