Design and branding case study

In a bustling world, conveyance administrations are an extraordinary assistance. Today we welcome you to have a look at the brand plan for a food conveyance administration: it’s an account of differences and utilitarian craftsmanship, consistency in personality plan and imaginative visual narrating. The undertaking was doled out to Tubik creators Vlad Radionov and Yaroslava Yatsuba

Quisine is an inventive assistance that conveys food of various public cooking styles. It’s not difficult to utilize; it offers the enormous variety of feasts normal for various nations; it gives fast conveyance and adds developments to all the client venture from making a request to getting a dinner. That is the very thing that the brand picture depended on. The organization name presents a gathering of two viewpoints: speedy food.

The course of visual marking creation began with logo plan. Having examined the ideal interest group and having done the statistical surveying, the creator began creating variations in various kinds of logos: wordmarks, lettermarks, mix imprints, and images. The significant component to consider was the high lucidness of the logo as it was pointed toward utilizing on different stages, gadgets, frequently in a hurry, so it must be decipherable on the double.

Additionally, it’s worth focusing on that the choice upon the corporate tones was made at this stage: two differentiating tones were picked for brand show, yellow and dark.

Underneath, you can see a portion of the variations created in this cycle:

The blend mark made of the brand name written in dark all in lowercase letters and a lettermark of the capital Q in yellow
The mix mark made of the brand name written in dark in title case letters and a lettermark of the capital Q in yellow
The wordmark of a brand name in lowercase in creation with a yellow square shape
The mix mark made of the brand name written in dark all in lowercase letters and an image, a layout picture of a bird’s head.

Furthermore, the variations highlight different typographic answers for a brand sign: three choices utilize different serif textual styles and one of them utilizes the sans-serif text style.

Testing these and different variations, the planner got increasingly more certain that the best way to deal with the logo configuration, for this situation, is the exemplary wordmark enclosed by a rich textual style and highlighted all in lowercase letters to immediately establish the cordial vibe of correspondence with a client. The decision of the text style was made for serif, to share the energies of great dinners and high end food.

The creator offered the variety blends inside the picked variety range to provide the logo with a more significant level of adaptability in both web and disconnected promoting efforts.

To make the brand snappy and significant, unique mascot characters were intended to highlight associations with the principal good examples partaking in the assistance. For instance, an entertaining bird addresses the gourmet specialist, a canine seems to be a messenger generally in a rush to convey the dinners, and a piece modern hare might help you to remember a director having her hands full to acknowledge every one of the orders.

Visual Consistency
The marking and advancement methodology of the assistance needs to consider both computerized and actual correspondence with the client. The visual consistency is reached with a few key components: logo, varieties, representations, and typography. From bundling plan and garbs to vehicle uniform, site and interpersonal organizations, every one of the channels of correspondence with the purchaser look having a place with one framework and develop brand mindfulness.