Courtesy : www.shraneducation.com

Design and branding education

In order to develop a more profound understanding of the function of these organizations it is initially important to capture the idea of branding. In short, branding is the process of developing a company’s brand, including a name, identity system and messaging platform. These aspects will develop what is referred to as a brand message, which will then be applied to marketing campaigns to spread that message. A brand represents a promise to your customers, what they can expect from your products/services, and essentially what differentiates your offering from competitors.

It is a vital element across all industries, as it allows organizations to gain competitive advantage, define a coherent brand communication strategy, and to increase and reach the target market.

All organizational sectors, whether it is a business, corporate, school or even a government agency, use branding agencies. Most often, organizations look to hire branding agencies in order to produce brand strategy and brand identity.

1. Brand Strategy

Brand strategy is the foundation for building a strong brand. Strategy is addressing the fundamentals, positioning, purpose, differentiation and experience. Developing the brand strategy involves rigor, our processes and evaluation. It is the ability to focus on the essentials and getting the brand matrix right.

1. Brand Positioning
2. Brand Repositioning
3. Brand Architecture
4. Brand Design

Creating a design that expresses a brand in a compelling and powerful way is at the heart of corporate identity. The identity of the brand is the most visible symbol representing the very values of the brand. Design has the ability to make your brand visible, more differentiated and competitive. Design needs to bring alive the strategy and enhance the desired imagery of the brand.

1. Brand Identity Design
2. Print Design
3. Packaging Graphics
4. Environmental Graphics
5. Digital Services

Consumers are seeking exciting brand stories and they are doing so digitally. We understand this need and the need of the brands to meet their consumers expectations. Hence we are in a constant endeavour to create innovative and engaging solutions for our clients on the digital platform

Branded Content and Advertising

Website and UI Design

SEO & Website Analytics

SEM & Social Media Advertising

Application Development

1. Corporate Branding

Corporate branding is a very nascent practice in India. The culture of branding among many corporate is present but in a very limited manner. Only the large and noteworthy companies in India have invested extensively in infusing a brand culture.

Corporate Identity Development

Corporate Brand Strategy

Corporate Visual Identity

Corporate Brand Guideline

1. Internal Branding

In a highly competitive world with us too product and service offerings, an internally aligned brand can produce results that are better than the competition. The perceived value of the organization/brand to be more customer-centric is a differentiator that many cannot ignore. Therefore, every employee, every touch point, every interaction becomes critical and they all speak and deliver the same value.

Tactical Level

Strategic Level

Brand Management & Activation

The custodianship of a brand should go well beyond the marketing department. It is important that the brand is aligned across all the key stakeholders who are managing and helping build the brand.

• Brand Communication
• Advertising
• Brand Manuals